TransferTo Accelerates Global Expansion with New Leadership Appointment in Africa
leading B2B cross-border mobile payments network has appointed Sandra Hua Yao to
lead TransferTo’s business operations in East Africa. The appointment is part
of the company’s continued geographic expansion to support its global strategy
and grow TransferTo’s presence in the emerging markets.
Sandra Hua Yao, Vice President,
Business Development joins from the National Bank of Kenya where she led the
bank’s digital transformation and new business acquisition of Chinese Foreign Direct
Investment. Prior to joining the National Bank of Kenya, Sandra led the mobile
payment team for Orange Money where she oversaw business transformation and a strategy
shift for the service.
Yao is based in Nairobi, Kenya
and will be responsible for strategic direction, operations, overall leadership
of the East Africa region and acquiring new network partners.
“TransferTo has grown from
strength to strength since our founding as a B2B cross-border mobile payments
network. We already work with over 100 mobile operators across Africa and are engaged
with the Mobile Money services, Financial institutions, and major brands to
transform cross-border mobile payments. Nairobi is an important move for us to
demonstrate our commitment to providing best-in-class mobile money solutions and
services to our African partners. Sandra joins us with a proven track record and
we’re confident that her experiences and knowledge will elevate our market
leading position. We welcome Sandra to the TransferTo team and look forward to
her success,” said Eric Barbier, Founder & CEO, TransferTo.
Speaking of her appointment,
Yao said, “Africa is a leader in Mobile Money and a cornerstone of TransferTo’s
network. This represents an exciting opportunity to continue my passion for
mobile financial services, which plays an important role in linking families
across borders, creating jobs and driving economic development. We will build on
the simplicity and convenience of sending or receiving money on mobile phones to
solve cross-border money transfer challenges.”
– ENDS –
is a B2B cross-border mobile payment network, interconnecting financial
institutions and mobile operators globally. Thousands of leading companies,
including Vodafone’s M-Pesa, Tigo Money, Orange, Western Union, PayPal and Xoom
rely on TransferTo’s Mobile Money and Airtime Hub.
provides its partners with a global compliance framework for all relevant
regulatory requirements, enabling thousands of businesses in more than 100
countries to offer real-time Mobile Money and Airtime transfer services to
their customers. In 2015 alone, TransferTo Mobile Money and Airtime Hub
processed more than 50 million transactions.
by the Financial Conduct Authority in the UK, TransferTo links more than 4.5
billion mobile users, through partnerships with more than 400 mobile operators.
Its investors include Ingenico. For more
information, please visit: https://www.transfer-to.com/