How Thunes is Helping LianLian Global Take a Million Chinese Merchants Worldwide

Overview

LianLian Global, the core brand of LianLian Digitech, is a leading innovator in China’s cross-border finance and services sector. The company has built a comprehensive global financial network designed to support the entire lifecycle of Chinese merchants, with an emphasis on robust compliance and cutting-edge technological capabilities.

To help Chinese brands expand into overseas markets, LianLian Global connected with Thunes to ensure its one-stop cross-border trade service platform could support Chinese businesses wherever they do business. This collaboration integrates essential services for over one million Chinese merchants – including access to all the world’s mainstream currencies and flexible transfer methods for the fastest possible real-time payments.

The Problem

Chinese enterprises looking to scale internationally often face significant friction within traditional financial systems. Despite China’s position as a global trade powerhouse, many merchants struggle with:

• High transaction costs: Excessive fees associated with legacy banking networks. • Slow processing times: Multi-day delays in settlement that impact cash flow and operational agility. • Complex procedures: Navigating the regulatory and technical hurdles of multiple different jurisdictions.

The Solution

The LianLian Global Payout Service (LGPS) leverages Thunes’ Direct Global Network to bypass traditional banking inefficiencies and offer transparent, efficient, real-time, and secure payments to endpoints worldwide.

The resulting integration means more than one million Chinese businesses can send payments via the Thunes Direct Global Network. How it works:

• Massive reach: Connectivity to over 4 billion digital wallet accounts and 8 billion bank accounts. • Currency flexibility: Support for payouts in over 90 currencies across more than 140 countries. • Direct-to-Wallet access: Optimised payout routes directly into the hands of global consumers and partners. • Built-in compliance: Utilising Thunes’ fully compliant network and Fortress Compliance platform to ensure security and regulatory adherence at every touchpoint.

The Impact

By joining the Thunes Direct Global Network, LianLian Global has transformed the cross-border experience for its customers, providing a vision for the future of international trade.

• Expanded target audience: LianLian can now serve merchants targeting emerging markets where digital wallets are the primary payment method. • Enhanced efficiency: Traditional payments are replaced with a faster, real-time solution, improving the speed of business. • Simplified operations: A single platform for store opening, FX, and payouts reduces the administrative burden on Chinese brands.