Micropayouts: the key to gig and creator economy growth and profitability

What’s inside?

Across the world, digital innovation is enabling creators and influencers to reach new audiences and monetise their content.

However, this new business model relies on the ability of platforms to facilitate payouts, including small value payments, or so-called micro-payouts. In this report we explore what micropayouts are, why they matter for gig and creator economy growth, the challenges that platforms, marketplaces, and their communities face today, and how optimised mass- and micropayouts can create a better experience for creators and communities.