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June 27, 2017
TransferTo and MallforAfrica Team Up to Accelerate Digital Payments and Connect Africa to the e-Commerce World
TransferTo,a global B2B Cross-Border Mobile Payments Network, has partnered up with MallforAfrica
(MFA), an award-winning global e-commerce platform, to offer shoppers
living in Africa with direct online access to over 200 major retailers across
Europe and the USA.
Over the last few
years, e-commerce has been growing in popularity across Africa. According to McKinsey, it’s expected that more
than US $75 billion will be generated by 2025.1 What’s more, with
over 277 million registered mobile money accounts – which significantly exceeds
the number of open bank accounts – mobile money has the potential to be a
primary enabler of e-commerce payments in Africa.2
As an e-commerce
platform, MallforAfrica, provides shoppers with online access to retailers – including eBay, Net-a-Porter, Macy’s and Ralph
Lauren – that otherwise would be unavailable to them. MFA manages every aspect
of the order and return cycle, offering its customers a simple, secure, and
convenient solution to online shopping.
Through TransferTo’s
global payments network, MallforAfrica is now able to offer its African
customers to directly purchase goods online using their mobile wallet.
TransferTo helps create a simple and hassle-free payments experience through
one single API integration and offers a robust alternative to credit cards
payments in countries where penetration of banking services is low.
Eric Barbier, CEO of TransferTo, said, “We are
extremely delighted to be working with MallforAfrica to help them better cater
to their customers and connect Africa with global retailer merchants. TransferTo
will now be a major payments solution provider for MFA to focus on growth and
expansion into other markers. With this partnership, we have an amazing
opportunity to help meet the growing demand for e-commerce across Africa and
offer a secure and convenient payment infrastructure.”
“With cross-border payments and e-commerce as two of
the leading topics right now, we are elated to be partnering with such a
dynamic company that can aid us with our payment options, allowing us to expand
rapidly,” said Chris
Folayan, CEO of MallforAfrica. “We always
aim to make a difference in our customers’ lives all while offering a seamless
experience and are continually looking for ways to enhance their experience. By
partnering with TransferTo we are doing just that and know our customers are in
great hands.”
The first phase
of the rollout of this partnership will target online shoppers living in
Nigeria, Ghana, Kenya and Rwanda.
-Ends-
About TransferTo
Mobile Payments Network for emerging markets, processing real-time transactions
for money transfer operators, mobile operators, digital wallet providers,
banks, NGOs and merchants. Leading companies, including Vodafone’s M-Pesa, Orange Money, Western Union, Xoom, UNICEF and PayPal
rely on TransferTo’s mobile payment solutions to perform digital payments.
more than 130 countries, TransferTo provides its partners with a global
compliance framework for all relevant regulatory requirements.
company is headquartered in Singapore, with regional offices in Miami, London
and Dubai, and local offices across Mumbai, Jakarta, San Salvador, Nairobi and
Barcelona.
For more information, please visit:
www.transfer-to.com.
About MallforAfrica
Founded in 2011, Mall for Africa (MFA) is an
award-winning global e-commerce company which enables Africans to purchase
products from more than 200 US and UK retailers. Continuing with its mission to
allow customers to “shop global, pickup local” the company plans to
enter 20 new countries over the next two years.
With its proprietary platform and guaranteed
payment system, Mall for Africa is the first-ever logistics, product delivery,
payment, and e-commerce integration company offering consumers billions of
products with zero inventory.
For more information www.mallforafrica.com.
