Gen Z: the future of spending

What’s inside?

The way that every generation pays for goods and services is changing, all around the world. But one generation in particular stands out: Generation Z – young people born between the late 1990s and the early 2010s. They have been growing up with a different set of habits and behaviours compared to the generations that came before.

This is why we at Thunes decided to conduct a survey and look into Gen Zs’ payment preferences, financial attitudes and spending habits in the world’s fastest-growing markets. This report includes data from 13 emerging and developed markets that cumulatively account for 3.3 billion of the global population: Bangladesh, Brazil, India, Indonesia, Kenya, Mexico, Nigeria, Pakistan, the Philippines, Russia, UK, US, Vietnam.